Clik here to view.
My 2013 Google Shopping Christmas Wishlist
Someday, you’ll be training a PPC newb and you’ll make the comment, “I remember when Google Shopping was Froogle and it was free”, and they’ll have no idea what you’re talking about. The reality is...
View ArticleClik here to view.
Google Shopping Campaigns vs. PLA Campaigns – First Look
Late last month Google announced the release of Google Shopping Campaigns. We’ve been able to get early access and have gone under the hood to see what’s new, what’s different, what’s improved, and...
View ArticleClik here to view.
Organizing Products Into Shopping Campaigns
Maybe you are ready to set up your first shopping campaign or maybe you’re thinking about restructuring your current set up. The way your products are organized into shopping campaigns ultimately...
View ArticleClik here to view.
Multi-Channel Series Part 4: PPC & SEO
This post marks the fourth of a 6 part series on sharing insights across marketing channels focusing on the benefit of combining paid digital media with other channels in your marketing plan. Check out...
View ArticleClik here to view.
Don’t Shock the System – Steady As She Goes
Pro tip – ready this article while listening to The Raconteurs’ Steady As She Goes. Thank me later. A few nights ago I had the good pleasure to share dinner with Michelle (fellow Clixie) and Kirk...
View ArticleClik here to view.
Clix Marketing’s #PPC News & Views: June 12, 2015
Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Land Getting Creative with PPC Ad Copy Testing & Creative:...
View ArticleClik here to view.
Clix Marketing’s #PPC News & Views: July 17, 2015
Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Land Advanced Optimization of Google Shopping Campaigns: Google...
View ArticleClik here to view.
Google Shopping Continues To Grow Up
Google Shopping has been busy over the past year and is growing up fast. In case you haven’t heard, they’re adding features at a rapid pace, taking Shopping from a fairly simplistic platform into a...
View ArticleClik here to view.
5 Reasons Shopify Rocks for SMB e-Commerce
If you are a full-fledged e-commerce business with a team of product managers, developers and marketers in tow, this article isn’t for you. If you are a small business e-commerce retailer – pay...
View ArticleClik here to view.
Say Bye-Bye to Promotional Text in PLAs
Google Shopping continues to grow-up and clean-up with an announcement that they are retiring promotional text as an option for Product Listing Ads and will instead use automated extension for shopping...
View ArticleClik here to view.
New Google Shopping Features Will Make All Of Your Dreams Come True
2015 was a big year for Google Shopping; from updated product data feed tools to remarketing lists, Google has rolled out platform enhancements that helped it to grow from Product Listing Ads into...
View ArticleClik here to view.
Clix Marketing Blog’s #PPC News & Views: November 6, 2015
Happy Friday, everyone, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views. From the Experts CPC Strategy Advance Your Google Shopping Strategy with Multiple Campaigns:...
View ArticleClik here to view.
3 Sure-Bets for PPC in 2016
It’s almost a New Year, can you believe it?! Yah, yah, I know that it happens every year – but it’s still surprising! 2015 brought new toys to PPC-lovers like advanced features for Shopping campaigns,...
View Article
